Host a giveaway on your store. Run a Facebook ad to a giveaway landing page on your store. Use a tool like Rafflecopter to add multiple contest entries like sharing on Facebook, Twitter, and more. You want this giveaway to get maximum reach. You’ll want to make sure you have a retargeting ad running on your store at the same time. The retargeting ad isn’t going to be the only way you’ll monetize the contest though. When sending high numbers of traffic to your website, you always want to have a retargeting ad running. The giveaway page has to be located on your store website – do not put it on another site or on social media. Otherwise retargeting won’t work. After the contest for the giveaway prize has ended, you’ll send the winner the prize they won. However, you’ll also send everyone who lost a runner up prize. The runner up prize can be a $5 gift card for your store. Make sure that all of your products cost over $30 and have more than $15 profit so you don’t lose money. The gift card almost acts like a discount code.
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