The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.
You could try advertising more, for example, by putting up signs around the neighborhood, posting about it on social media, or having people you know spread the word. You could also try doing it in a different neighborhood that might have friendlier people, or do it in a time and place where there's likely to be a lot of people walking around the area (e.g., near a church before the end of a mass).
As an Instacart personal grocery shopper, you will actually be doing the grocery shopping yourself (so don’t crush anyone’s avocados!). Your compensation depends on several factors, like the average size of your orders and average number of miles driven per trip. You can also get tips in addition to the pay that comes directly from Instacart (most people report an average earnings rate of $15 per hour).